Solution:  The Kajanurak project empowered villagers with a new source of income through design and marketing.  By creating the 'Chang Hiiw' (Hungry Elephant) brand, we showcased local craftsmanship and promoted a message of coexistence with nature. 

Key Result: The project successfully reframed the conflict between villagers and elephants.  It provided sustainable income for the community, fostering a positive shift in their perception of wildlife, and transforming the challenge into an opportunity.

Challenge : In Eastern Thailand, a conflict between villagers and 3,000 wild elephants threatened crops and their livelihood.

Solution: A strategic campaign was implemented emphasizing diversity as a strength. This communication strategy highlighted the wide range of perspectives within Krungsri, creating a message of inclusivity. 

Key Results: Krungsri successfully climbed into the top 20 most desirable employers for young professionals, showcasing the effectiveness of the campaign. Additionally, embracing diversity led to a more collaborative and innovative work environment, further benefiting the organization's success.

Challenge: Krungsri Bank, with its complex structure of 18 subsidiaries, sought to cultivate a unified company culture and attract new talent.